Extra credit: How did Rihanna’s dad know the aliens were gonna eventually come? Granted, they try and embed the sound into their special effects, but the recognizable “ Inception” BRAAAM is still utilized as the loud throb underneath each explosion.
The first trailer for the Peter Berg shipwreck is all about booze, chicks and rock’n’roll at first, then goes a little hip-hop, but when shit gets real (in the second trailer) you know who they turn to. It’s a cover version that puts a different stamp on the original, but it’s still a cover.
It’s getting to the point where even the copycats are being copied, and if you’re lucky, you’ll get the 12-second ad for “ Hannibal” currently running over a lot of YouTube trailers that appropriates the modified BRAAAM from “ Prometheus.” Credit these guys for at least making a stellar trailer and taking the “ Inception” horn fart, adding wailing screams overtop and quivering electronics beneath to create something rather haunting. Sure, it starts out plenty different, but wait til the :47 second mark and you’ll hear the very recognizable low-end drone.
#Inception fog horn sound effect series#
Joe” series had an original thought in its head, so it’s apropos the trailer would try and stand on the shoulders of giants.
Check out the first half that has the same dancing cellos and throbbing dark underbelly sounds. It failed at the box-office, and to be fair, the second half of the trailer is completely different in mood and tone, but even Bryan Singer had his Christopher Nolan moment. While the “ Star Trek: Into Darkness” trailer goes for the latest trailer trend - an ethereal, angelic chorus of voices that disarms with its soothing, everything’s-beautiful, everything’s-serene-for-now tone (recently seen in “ The Dark Knight Rises ” trailer and then nicked for the first “ Man of Steel ” trailer - NOLANS!) it switches gears mid-way for a more sped-up version of the “ Inception” BRAAAM! Thereby helpfully letting us know that things aren’t going to be serene and beautiful all the way through the movie. With that farty, slowed-down noise on the brain again this week, we thought we’d look at other culprits who requisitioned the sound for themselves, and ear-BRAAAM-ed their way into our collective unconscious. Sure, it’s slightly different, a little bit subtler, but it’s there, despite the best efforts of trailer sound editors trying to convince themselves they’re doing something different by tweaking the original. And yes, as original as it is - it’s not based on a brand, property or toy - the “ Elysium” trailer also borrows the “Inception” BRAAAM. This week another high-minded sci-fi trailer hit our computer shores, Neill Blomkamp ’s “ Elysium ,” starring Matt Damon.
The Hans Zimmer-composed ominous pitched-down “ Inception” horn blast, known as “ The ‘Inception‘ BRAAAM” (number of ‘r’s and ‘a’s may vary) has been resilient indeed, an idea homaged, appropriated and straight-up nicked time and time again since its… wait for it… inception. It’s appropriate, when you think about it, and something that Cobb (and team Nolan) would likely appreciate, that the memory of this ubiquitous sound’s origins are slowly fading away. “What’s the most resilient parasite? An idea.” Little did Christopher Nolan know when he wrote that line, he’d need to add an addendum: an idea that keeps getting pickpocketed over and over again until it loses meaning and ownership, and becomes simply background noise to the general cultural conversation.
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