“The trend is towards safe cars that can easily navigate overcrowded roads and have a personal, emotional and exciting design.”
#NEW VOLKSWAGEN HOVER CAR DRIVERS#
The project has given the company ‘valuable insight’ into what Chinese drivers are after, design boss Volkswagen Simon Loasby added. “We are no longer just building cars for, but also with customers and at the same time initiating a national dialogue which gives us a deep insight into the design preferences, needs and requirements of Chinese customers,” de Meo said. The project heralds the future of automobile design, Luca de Meo, Volkswagen’s passenger car marketing chief, said in a statement. The result, the company says, has been overwhelming, with more than more than 119,000 ideas harvested from more than 33 million visitors. Harnessing the social networking trend that sees corporations inviting customers to ‘join the conversation’, the company set up a website inviting ideas from the people of China for their idea of the people’s car. A year ago, the German giant launched the People’s Car Project (PCP) to help strengthen its attunement to Chinese consumer tastes. Who better to mass-mobilise the socio-economic monolith that is the People’s Republic than the corporate monolith built around the People’s Car? There’s an elegant logic to Volkwagen’s foray into China.
The site has seen a massive influx of ideas, with several of the more interesting ones turning up at the recent Beijing motor show. ‘Use your creative achievements tomorrow the public of the car!’ So goes Google Translate’s take on the header for a website Volkswagen has set up to solicit suggestions from the public on the future of China’s mobility.
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